Creative Media in a Pandemic
- Wuwei
- Oct 12, 2020
- 1 min read
24 July 2020
Art & Market
Contemplating art engagement in the digital medium
By Chok Si Xuan

How has the experience of art changed in the climate of COVID-19? Hyperdiegesis, a term coined by Matt Hill, senior lecturer in the Cardiff School of Journalism, is described as a “vast and detailed narrative space, where only a fraction of which is directly seen or encountered” comes to mind. In referencing world-building in games and movies, hyperdiegesis is effectively demonstrated when a narrative, which explores a small percentage of the world, opens up new imagined extensions of that space. The audience then co-opts the world by creating new narratives through text, image, and various other forms extending the world beyond its primary narrative. While audiences extend real life into popular fantasy narratives such as Lord of the Rings and Blade Runner, the same can also be said for the reverse, extending fictitious narratives and worlds into the present day, especially with the COVID-19 pandemic. The digital realm is usually a source of information, for education, news, connection, and even art. However, in the time of COVID-19, it becomes not only a channel for information, but a way to survive the rapidly changing times, and a way for artists to continue practising.
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